A Shift in Telecommunications

In these modern days, we have the freedom to select and consume a wide variety of information, right? Well! not exactly. We do have access to enormous streams of information, but did you know that the majority of those streams actually come from very few sources. Consider the broad effects of this current format and ask yourself what information that you see each day is provided by a large corporation and what do they stand to benefit from it?Next ask how many different people are affected by this? The truth is that everyone is. The customer, the news reporter, the filmmaker, the artist, and the advertiser are controlled by the monopolies that allow us to share our creative works, or to view what they choose for us to see.This is not the first time the monopolization of information has happened. One hundred years ago, in 1913 AT&T (Ma Bell) became the ultimate telecommunication monopoly. They even averted an antitrust lawsuit by convincing the US President that it was for the greater good of society that they should be allowed to sustain their enormous size.In 1982 their luck ended and the government won a court order, causing them to split into seven operating companies knows as Baby bells for antitrust violations again. Still, it didn’t stop them as even now they strive to rebuild. From 1995-2005 four of the seven baby bells were acquired by SBC and in 2006 they rebranded themselves as At&T. While Verizon along with Comcast purchased $3.6 billion worth of wireless spectrum, plus the recent reports of the merger of Comcast and Time Warner… 6 of the 7 Baby Bells will reunite and become part of an even greater corporate telecommunication monopoly, Comast-Time Warner!Recognizing now, this monopoly controls much more than just our telephones… Our TV shows, News, Sports, Movies and even the ads that play in between are in their hands. You can see it will all be strongly influenced by the philosophies, ideas and financial motivations of one single source. Please notice, they are doing it with the same false claim that it is for the greater good of all of us, they say it will cost less if it’s all bundled closely together. Is it worth it? Is the cost of bundling worth the loss of the truth, options and creative competition?A more extensive list of dangers associated with a monopoly of information is available, but a few highlights are: sensationalism of products and activities that financially benefit the monopoly, and censorship of truthful information that could cause harm to it’s success and survival. When you consider the wide spectrum of control of information had by these giant monopolies, it’s not hard to start looking at what we watch through an improved lens of speculation.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

Trust Digital Marketing Experts For A Greater Engagement With Your Target Audience

The digital space is brimming with ever-growing opportunities and your business should not miss out on those. You need to have a viable online marketing strategy in place to build the base and grow the business. Your marketing strategy should include paid and organic searches together to lay a solid foundation for the future and gain immediate results. From SEO to PPC to SMO, every technique should be leveraged to the core to not let advantages slip by.At the same time, you have to achieve business targets in the set budget together with enjoying a greater degree of flexibility in every aspect of the market. As your business can’t afford to avail the costly advertising or marketing channels such as TV, print, radio and magazine etc., you need to find something that suits your budgetary capability. This is where digital marketing comes into the picture, as it brings cost-effectiveness, simplicity and measurability benefits together.In addition, digital marketing gives you the advantage of knowing every aspect of the promotion. From clicks to visits to views to costs to conversions, you’re aware of each and every aspect which brings a greater flexibility of tweaking and twisting the marketing campaigns. You can know the age, sex, gender and location of online users who are associated with your business in whatever capacity. Above all, your business finds a wider market to cater and this leads to the achieving of more prospects.Similarly, you can blog regularly to inform, enrich and entertain users and seek prospects out of them. You can run email marketing campaigns and use Google Analytics to get a better understanding of the market. And then, there is the option of benefiting from social media and its ever-rising user base. Once your business makes its presence on social platforms, it finds the opportunity of connecting and communicating with users or target audience in a real-time basis.More so, digital marketing makes your business and its elements more visible on the internet, and this enhanced visibility helps in brand awareness and brand development. More people are finding you on the internet, and this leads more trust to build. All this gives a boost to lead generation opportunities, which is surely one of the goals of your business. That apart, your level of engagement with the customer gets a big boost which ultimately benefits your business more.In a sense, digital marketing makes your business activities on the internet. It solidifies its presence across channels in the digital space. And once the visibility is improved, more people visit your website, read about your products, show interest in your services and ultimately become prospects for your business. This is how the entire digital marketing cycle works to transform your business completely.With so much to gain, it’d be a surprise if you did not hire the services of digital marketing experts. Hiring only experts means you understand the significance of digital marketing. And once you don’t hire skilled professionals, your business may not be able to achieve what it so desperately wants.
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