US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

How to Make Money from Your Website Using Advertising

You have managed to get your website to that magical point where you have established popularity, traffic, loyalty and a community of fans. Your site contains a wealth of information, resources and services that you provide free because that’s just the kind of person you are. You may not have intended to make money from your site but now that you have an audience you realise that it’s possible, or perhaps you have to start thinking about generating income because your costs to manage the site have increased and it’s starting to hurt.You have been diligent over the years to build up your community and wonder how to go about making some revenue by leveraging this audience (as the marketers would say, you want to monetise your site). Maybe you have some big dreams and plan to one day generate advertising income from your new web project. This is a very common plan for online business given people tend to expect information and services to be free. Advertising may be one of the only revenue generation strategies available to you.How much traffic do I have to have to make money?In my experience once you have about 500-1000 unique visitors per day to your site *at least* before you can start to make real money. You can make chimps change from day one from your 50 hits, but this article is targeted at those that have a larger audience, or perhaps are constructing a business plan (either real or in your head) and would like to know how to go about monetising your website. If you get more then 1000 unique visitors a day chances are you already make money from your site (if not you should be!) but my points are still relevant.As per usual I will illustrate my article using real world examples from what I did to make money. Over about five years I managed a hobby site that started off as a very local site focusing on people in my area that played the game Magic: The Gathering. I wrote reports and did news coverage for the game. Later I expanded the site to Australia and eventually opened it to the world although it remained mostly Australian with a good chunk of Asians and New Zealanders.Banner programsAt around the time I was getting 500 unique visitors a day I decided to start playing with advertising methods. This was before the advent of Google AdSense (more on this later) but there were many banner programs available that paid either on cost per click (CPC) or per impression basis. An impression is a banner being displayed to a user once, a click is someone clicking the banner and visiting the site being advertised.These networks act as a middle man between business that want to advertise and people like me that have an audience and want to make some money by displaying banners. Unfortunately these programs display banners that often don’t match your audience. I tried a few but it was a short lived experiment that made me a few dollars if that.I recommend you avoid any banner programs. If you are confused about what I am talking about regarding banner programs do a search for Burst Media to get a grasp of how they work. For small sites they just don’t make much money. For large sites there are much better ways to make money. There are people out there that make good money from these programs (I’m sure the program owners do!) but in my experience a little effort to find the right type of advertising can yield much better results.I decided the best way to make money was to really leverage the demographics of my audience. I had a fairly focused niche, card game playing young males. I started by emailing all the local and international card game shops and asked if they were interested in exposure to my market. Instantly I had responses but I had to come up with a pricing structure first.How much should you charge?By this time my site was getting close to 1000 unique visitors per day, with about 300,000 impressions per month. I had done my research and I knew that advertising on websites was usually via the standard 468×60 banner so I would start with that. I also knew that many companies charged by what is called CPM or cost per 1000 impressions. Back then this was by far the most commonly used scale for pricing of web advertising and you could expect to earn anywhere from $0.10 to $10.00 CPM. I never liked this method of advertising because it didn’t guarantee any visitors. Charging by click-throughs is a far better method, but didn’t become mainstream until later. I decided that in order to keep my advertisers I had to offer value so I went for a blanket approach. I started charging a flat rate of $30 per month to have a banner on my site which offered as many impressions that my traffic could provide. I signed up my first few advertisers at this rate.Banner management softwareIn order to “rotate” different banners across my site I needed some special software that would dynamically place banners. This allowed me to have more than one advertiser banner in a single location so I could optimise my adspace and make sure my audience didn’t get too bored from seeing the same banner over and over again.Let me save you some time, phpAdsNew [http://phpadsnew.com/two] is the best banner management software out there. It’s under an open source license and has all the features you could ever wish for at a price you can’t beat, it’s free. If you don’t believe me and absolutely have to try searching elsewhere try searching the PHP Resource Index.There is a learning curve with phpAdsNew and you do have to install it on your own server. If you are like me and you do things like this yourself most of the time you shouldn’t have too much trouble. Otherwise you might try contacting your favourite ITGeek and get them to give you a hand.Statistics are importantThe best feature with phpAdsNew is that it allows you to provide a unique user login for your advertisers to check their banner statistics in real time. This means at any point in time they can learn how many impressions and clicks there banners are receiving from your site.Before you start searching for advertisers you should be very familiar with the statistics of your site. Do you know how many unique visitors you get? How many hits you get? How many impressions? Do you even know what the differences are between these? Try this stats terminology primer on for size if you don’t.Most web servers come with a statistics package. Ask your web host if you don’t know. The most common are Awstats and Webalizer which often are preinstalled on many hosting packages. Become familiar with these packages so you can accurately assess your site traffic.Increasing ad revenueI now had the foundations laid and was serving the ads of my first few advertisers. From the point onwards I went to work attracting more advertisers by directly emailing North American online card stores and other related sites. I kept an Excel file to track which websites I had emailed and their responses so I could follow up in a timely manner.I created new banner positions and started initiatives like a newsletter to generate more revenue. I created monthly packages that combined newsletter advertising and different banner positions and offered them at $500 per quarter. I increased the top prime banner position fee to $50 and started offering a tower banner position for $50 as well. Eventually I had to limit the number of banners I could take in the prime positions to avoid dilution. I had a guarantee in place that offered at least 30,000 impressions per month (averaging 40,000-60,000) to advertisers so that they always received a good equivalent CPM rate. I even had some advertisers purchase the rights to “own” a position for a certain period to make sure no other advertisers banners would be displayed.Eventually I reached a point where I was averaging $500 per month and peaked at $1000 in one month. Some advertisers came and went quickly but many stayed loyal and in fact still advertise today though I sold the site a long time ago. The niche for the site was so focused that it became the pre-eminent site for Australia in it’s marketplace and consequently some Australian advertisers simply stuck their banners up as a branding exercise. They knew that the exposure from the site would help to align their business as one of the pre-eminent retailers or event organisers for the game. Some advertisers stopped caring about click through stats and kept advertising purely for the branding exposure.Google adsenseAt some point Google AdSense popped up and I was in with other early adopters to try it out. My results were okay. The money wasn’t nearly as good as the established relationships with advertisers I had, however the ads being displayed were a lot more targeted than banner networks. I eventually stopped using AdSense because I could better monetise the adspace with my traditional advertisers. However that was before Google went to work providing such a variety of banner sizes and display options. Nowadays Google AdSense is a viable income source for many websites so I definitely suggest you look into it as a possible option for generating revenue but remember it’s not the only means and you can earn more if you get busy chasing targeted advertisers.Ongoing maintenanceI wouldn’t call web advertising income passive, but it sure is close. The systems I had in place handled everything automatically. While I did have to manually create advertiser accounts, pursue advertisers and control billing, once the systems were in place, in particular phpAdsNew, I didn’t have to do much. Of course depending on your website often the maintenance of your community is were the labour is involved, but chances are if you started the site you either enjoy it or have plans in place to eventually remove yourself from the maintenance role. In the end I sold off my site but if it wasn’t for the advertiser revenue my asset would not have been valued nearly as highly as the final sale price. Investing in advertising is like investing in any asset, the time and labour you put in today will lead to benefits in the future.

Starting a Home Based Business? 5 Steps to Follow

Starting a home based business on the Internet has never been easier. With the current state of our economy it’s one of the best decisions that anyone can do to dramatically change his/her life. It has been statistically proven that for the first time in internet history, millions of people seeking their way out in this industry every day and the numbers are continuously growing.People come to the internet looking for answers to money problems, home loan problems, real estate problems, and looking for employment. All these searches performed on Google or any other search engine mean potential customers for individuals who already run their online business.If you have a solution to the searchers problems, there is tremendous potential in creating online wealth.The internet has millions of searchers each day and that information will equate to a six billion dollar e-commerce revenue projected for 2011. Internet revenue is expected to continually grow exponentially every year through 2015. Conservative analysis now estimates global Internet sales at 10 billion dollars in 2016.Since we are just slowly recovering from the recession that hit millions of people, many entrepreneurial minded people are beginning to consider starting home based business as a good idea. And they are right but only if they will do their research and due diligence.Many who will just jump blindly on any internet advertisement that says “Best Home Based Business Opportunity” will fail miserably. Unfortunately there is nothing like Get Rich Quick Scheme or a Push of a Button Scheme that would bring money flying out of your computer. You are better off buying a lottery and hoping for a good luck or miracle to happen..The online success will not happen overnight. It takes commitment and hard work to build a successful home based business. Only with everyday devotion the success will be built gradually. By starting home based business you have to give up two things at the beginning, time and money. The reality is that those who will invest their time and money at the beginning will see the results ten times down the road.Learning Internet Marketing is the best future investment that you can make right now.Here are 5 simple steps to follow on how to start home based business that can put you well on your way to building an online business this year.1. Starting Home Based Business – Think about a type of product or service that you would like to promote and sell. Make sure to do extensive research if that particular product is what others are searching for. Find a way to promote and sell it to them.2. Creating a Home Office – Create a place where you can close the door and fully concentrate without any interruptions. Make sure you talk to other family members not to interrupt once the door is closed. Allocate specific time blocks when you going to work on your business. Time management is the biggest downfall of many home based business entrepreneurs.3. Invest in training and education – Spend at least 60 minutes a day learning new internet marketing skills for the next 6 months and your business results will be ten times bigger than without the proper training. You can set up your own schedule and save tons of money if you study at home instead of spending 4 years in college.4. Leading Home Based Business Corporations – Many of the leading home based business companies promote multi level marketing programs where you tell one friend and that friend tells another friend and so on earning small commissions that build from one friend to another. Or you can tap into Network Marketing companies that offer higher end education products or lifestyle related conferences. These are great long term residual income producers that can create huge incomes for those savvy enough to market their product.5. Top Legitimate Home Based Business – Once you have found the top legitimate home based business for you, you’ll need to start marketing that business online. By becoming a member of a legitimate MLM or Network Marketing company, you will be provided with all the necessary tools and resources, you need to be successful online. There is usually a “Back Office” with these programs that will guide you through the sales procedures. Many of these companies will even supply you with your own website. Your job is to market their products online. You simply drive traffic to it through different social websites such as Facebook, Twitter, MySpace, Google Groups, and hundreds of other sites that you join to discuss your products and services. I will also recommend to market with Google AdWords, Video Marketing and Blogging.Starting home based business can be very easy if you have the right mindset, tools, resources, training, and system that you can follow and carbon copy.