Trust Digital Marketing Experts For A Greater Engagement With Your Target Audience

The digital space is brimming with ever-growing opportunities and your business should not miss out on those. You need to have a viable online marketing strategy in place to build the base and grow the business. Your marketing strategy should include paid and organic searches together to lay a solid foundation for the future and gain immediate results. From SEO to PPC to SMO, every technique should be leveraged to the core to not let advantages slip by.At the same time, you have to achieve business targets in the set budget together with enjoying a greater degree of flexibility in every aspect of the market. As your business can’t afford to avail the costly advertising or marketing channels such as TV, print, radio and magazine etc., you need to find something that suits your budgetary capability. This is where digital marketing comes into the picture, as it brings cost-effectiveness, simplicity and measurability benefits together.In addition, digital marketing gives you the advantage of knowing every aspect of the promotion. From clicks to visits to views to costs to conversions, you’re aware of each and every aspect which brings a greater flexibility of tweaking and twisting the marketing campaigns. You can know the age, sex, gender and location of online users who are associated with your business in whatever capacity. Above all, your business finds a wider market to cater and this leads to the achieving of more prospects.Similarly, you can blog regularly to inform, enrich and entertain users and seek prospects out of them. You can run email marketing campaigns and use Google Analytics to get a better understanding of the market. And then, there is the option of benefiting from social media and its ever-rising user base. Once your business makes its presence on social platforms, it finds the opportunity of connecting and communicating with users or target audience in a real-time basis.More so, digital marketing makes your business and its elements more visible on the internet, and this enhanced visibility helps in brand awareness and brand development. More people are finding you on the internet, and this leads more trust to build. All this gives a boost to lead generation opportunities, which is surely one of the goals of your business. That apart, your level of engagement with the customer gets a big boost which ultimately benefits your business more.In a sense, digital marketing makes your business activities on the internet. It solidifies its presence across channels in the digital space. And once the visibility is improved, more people visit your website, read about your products, show interest in your services and ultimately become prospects for your business. This is how the entire digital marketing cycle works to transform your business completely.With so much to gain, it’d be a surprise if you did not hire the services of digital marketing experts. Hiring only experts means you understand the significance of digital marketing. And once you don’t hire skilled professionals, your business may not be able to achieve what it so desperately wants.
kalipakem.comjackpotslotsweb.infospinslotwins.infoslotbidwins.infofantasyslots.infobestslotmachine.infocasinoslotonline.infojackpotslotwins.infojasabacklinkpro.infojasabacklinks.infoseosites.infolinkseo.infoslotmachinetips.infoslotmachinestrategies.infoslotmachineodds.infoprogressiveslotwins.infojyufnehnd.inforqqbgnd.infohhxyygznd.infolrhvand.infoylcalnd.infouqlnhnd.inforesrhnd.infopsdrvnd.infopabrsnd.infomtayand.infolirensmnd.infokekepnd.infohgnffnd.infokratombz.infomenody.infoauryadbe.infosongmide.infolandecz.infoeventvde.infoitrolde.infoorgivde.infofestbg.infoyzkstcom.infogdzbzcom.infoneuqncom.infoozmuzcom.infofudggcom.infoqzykwcom.infolyympcom.infodnenycom.infohqaaecom.infogpzslcom.infoaaehlcom.infobxtjzcom.infontpocom.infoeppomcom.infoemaeocom.infofbsvncom.infoezamzcom.infofghoacom.infodzypjcom.infodsfdbcom.infoebifmcom.infoisurinet.infonusuonet.infobceluk.infosnjabcom.infoOlgato.infomsmmycom.infoomdircom.infoVilato.infoegoltcom.inforrdeocom.infoAllyto.infomcsdpcom.infoweigbcom.infobwmovcom.infoqyhlnet.inforedcanet.infoimwapnet.infowbtgwcom.infosoyhocom.infomxjxlcom.infogmlatcom.infoldstxcom.infoxjwxxcom.infogpabocom.inforeofkcom.infozayhdcom.infosxbbdcom.infoszyeqcom.infoycjyccom.infocccfhcom.infoSweeto.infonzeamcom.infomycsdnet.infoTraxto.infovvhento.infopnfzwcom.infoyygjbcom.infosrywjcom.infonxtypcom.infoshrjdnet.infozaylccom.infoxjnspcom.infohznjqcom.infoqpcswnet.infotwtmtcom.infomdouwcom.infoielpzcom.infofjpancom.infoabdezcom.infoMoonug.infozgnavcom.infoplknycom.infoasbtlcom.infokumchnet.infonioomcom.infoigutrcom.infomepncom.infostixto.infobbponcom.infodrupccom.infozujarnet.infootocscom.infohrpubnet.infosabpccom.infontfckcom.infoMinito.infoagpclcom.infoapkpzcom.infoLunarto.infolielnet.infoblunxcom.infouekkocom.infovwgemcom.infosvelto.infosbicbcom.infobdysmcom.infoealelcom.infoqdonynet.infofcsadnet.infochnrxcom.infojomopcom.infozbmhwcom.infoaqdficom.infohfzeucom.inforjjilcom.infoocszzcom.infotauhpcom.infoehbnecom.infoememenet.infootrocom.infongoiccom.infosekuycom.infoceolucom.infocdklkcom.infoehwelcom.infobassjcom.infourlrlcom.infopppwccom.infoydavscom.infouandunet.infoqhtcmcom.inforghdccom.infoptcsdcom.infozgggbnet.infobmkfycom.infoldickcom.infocwkshcom.infoyxjkdcom.infozmgmbcom.infomqegocom.infoszytgnet.infomkoorcom.infoiutahnet.infoditflcom.infocolqrcom.infosjboxnet.infogxcxwcom.infohyhajcom.infoiharzcom.infojcacscom.infomilicnet.infomsmmocom.infoiktvscom.infodixlecom.infoymfabcom.infolfpetnet.infomedphnet.infonabxnet.infocxfzcom.infoazttscom.infosjielcom.infofkxlbcom.infomuzoknet.infogjainnet.infosorkinet.infopugrccom.infoSacAdnet.infoylnzhcom.infolggokcom.infoticeonet.infovvhatto.info

Best in Class Finance Functions For Police Forces

Background

Police funding has risen by £4.8 billion and 77 per cent (39 per cent in real terms) since 1997. However the days where forces have enjoyed such levels of funding are over.

Chief Constables and senior management recognize that the annual cycle of looking for efficiencies year-on-year is not sustainable, and will not address the cash shortfall in years to come.
Facing slower funding growth and real cash deficits in their budgets, the Police Service must adopt innovative strategies which generate the productivity and efficiency gains needed to deliver high quality policing to the public.

The step-change in performance required to meet this challenge will only be achieved if the police service fully embraces effective resource management and makes efficient and productive use of its technology, partnerships and people.

The finance function has an essential role to play in addressing these challenges and supporting Forces’ objectives economically and efficiently.

Challenge

Police Forces tend to nurture a divisional and departmental culture rather than a corporate one, with individual procurement activities that do not exploit economies of scale. This is in part the result of over a decade of devolving functions from the center to the.divisions.

In order to reduce costs, improve efficiency and mitigate against the threat of “top down” mandatory, centrally-driven initiatives, Police Forces need to set up a corporate back office and induce behavioral change. This change must involve compliance with a corporate culture rather than a series of silos running through the organization.

Developing a Best in Class Finance Function

Traditionally finance functions within Police Forces have focused on transactional processing with only limited support for management information and business decision support. With a renewed focus on efficiencies, there is now a pressing need for finance departments to transform in order to add greater value to the force but with minimal costs.

1) Aligning to Force Strategy

As Police Forces need finance to function, it is imperative that finance and operations are closely aligned. This collaboration can be very powerful and help deliver significant improvements to a Force, but in order to achieve this model, there are many barriers to overcome. Finance Directors must look at whether their Force is ready for this collaboration, but more importantly, they must consider whether the Force itself can survive without it.

Finance requires a clear vision that centers around its role as a balanced business partner. However to achieve this vision a huge effort is required from the bottom up to understand the significant complexity in underlying systems and processes and to devise a way forward that can work for that particular organization.

The success of any change management program is dependent on its execution. Change is difficult and costly to execute correctly, and often, Police Forces lack the relevant experience to achieve such change. Although finance directors are required to hold appropriate professional qualifications (as opposed to being former police officers as was the case a few years ago) many have progressed within the Public Sector with limited opportunities for learning from and interaction with best in class methodologies. In addition cultural issues around self-preservation can present barriers to change.

Whilst it is relatively easy to get the message of finance transformation across, securing commitment to embark on bold change can be tough. Business cases often lack the quality required to drive through change and even where they are of exceptional quality senior police officers often lack the commercial awareness to trust them.

2) Supporting Force Decisions

Many Finance Directors are keen to develop their finance functions. The challenge they face is convincing the rest of the Force that the finance function can add value – by devoting more time and effort to financial analysis and providing senior management with the tools to understand the financial implications of major strategic decisions.

Maintaining Financial Controls and Managing Risk

Sarbanes Oxley, International Financial Reporting Standards (IFRS), Basel II and Individual Capital Assessments (ICA) have all put financial controls and reporting under the spotlight in the private sector. This in turn is increasing the spotlight on financial controls in the public sector.

A ‘Best in Class’ Police Force finance function will not just have the minimum controls to meet the regulatory requirements but will evaluate how the legislation and regulations that the finance function are required to comply with, can be leveraged to provide value to the organization. Providing strategic information that will enable the force to meet its objectives is a key task for a leading finance function.

3) Value to the Force

The drive for development over the last decade or so, has moved decision making to the Divisions and has led to an increase in costs in the finance function. Through utilizing a number of initiatives in a program of transformation, a Force can leverage up to 40% of savings on the cost of finance together with improving the responsiveness of finance teams and the quality of financial information. These initiatives include:

Centralization

By centralizing the finance function, a Police Force can create centers of excellence where industry best practice can be developed and shared. This will not only re-empower the department, creating greater independence and objectivity in assessing projects and performance, but also lead to more consistent management information and a higher degree of control. A Police Force can also develop a business partner group to act as strategic liaisons to departments and divisions. The business partners would, for example, advise on how the departmental and divisional commanders can meet the budget in future months instead of merely advising that the budget has been missed for the previous month.

With the mundane number crunching being performed in a shared service center, finance professionals will find they now have time to act as business partners to divisions and departments and focus on the strategic issues.

The cultural impact on the departments and divisional commanders should not be underestimated. Commanders will be concerned that:

o Their budgets will be centralized
o Workloads would increase
o There will be limited access to finance individuals
o There will not be on site support

However, if the centralized shared service center is designed appropriately none of the above should apply. In fact from centralization under a best practice model, leaders should accrue the following benefits:

o Strategic advice provided by business partners
o Increased flexibility
o Improved management information
o Faster transactions
o Reduced number of unresolved queries
o Greater clarity on service and cost of provision
o Forum for finance to be strategically aligned to the needs of the Force

A Force that moves from a de-centralized to a centralized system should try and ensure that the finance function does not lose touch with the Chief Constable and Divisional Commanders. Forces need to have a robust business case for finance transformation combined with a governance structure that spans operational, tactical and strategic requirements. There is a risk that potential benefits of implementing such a change may not be realized if the program is not carefully managed. Investment is needed to create a successful centralized finance function. Typically the future potential benefits of greater visibility and control, consistent processes, standardized management information, economies of scale, long-term cost savings and an empowered group of proud finance professionals, should outweigh those initial costs.

To reduce the commercial, operational and capability risks, the finance functions can be completely outsourced or partially outsourced to third parties. This will provide guaranteed cost benefits and may provide the opportunity to leverage relationships with vendors that provide best practice processes.

Process Efficiencies

Typically for Police Forces the focus on development has developed a silo based culture with disparate processes. As a result significant opportunities exist for standardization and simplification of processes which provide scalability, reduce manual effort and deliver business benefit. From simply rationalizing processes, a force can typically accrue a 40% reduction in the number of processes. An example of this is the use of electronic bank statements instead of using the manual bank statement for bank reconciliation and accounts receivable processes. This would save considerable effort that is involved in analyzing the data, moving the data onto different spreadsheet and inputting the data into the financial systems.

Organizations that possess a silo operating model tend to have significant inefficiencies and duplication in their processes, for example in HR and Payroll. This is largely due to the teams involved meeting their own goals but not aligning to the corporate objectives of an organization. Police Forces have a number of independent teams that are reliant on one another for data with finance in departments, divisions and headquarters sending and receiving information from each other as well as from the rest of the Force. The silo model leads to ineffective data being received by the teams that then have to carry out additional work to obtain the information required.

Whilst the argument for development has been well made in the context of moving decision making closer to operational service delivery, the added cost in terms of resources, duplication and misaligned processes has rarely featured in the debate. In the current financial climate these costs need to be recognized.

Culture

Within transactional processes, a leading finance function will set up targets for staff members on a daily basis. This target setting is an element of the metric based culture that leading finance functions develop. If the appropriate metrics of productivity and quality are applied and when these targets are challenging but not impossible, this is proven to result in improvements to productivity and quality.

A ‘Best in Class’ finance function in Police Forces will have a service focused culture, with the primary objectives of providing a high level of satisfaction for its customers (departments, divisions, employees & suppliers). A ‘Best in Class’ finance function will measure customer satisfaction on a timely basis through a metric based approach. This will be combined with a team wide focus on process improvement, with process owners, that will not necessarily be the team leads, owning force-wide improvement to each of the finance processes.

Organizational Improvements

Organizational structures within Police Forces are typically made up of supervisors leading teams of one to four team members. Through centralizing and consolidating the finance function, an opportunity exists to increase the span of control to best practice levels of 6 to 8 team members to one team lead / supervisor. By adjusting the organizational structure and increasing the span of control, Police Forces can accrue significant cashable benefit from a reduction in the number of team leads and team leads can accrue better management experience from managing larger teams.

Technology Enabled Improvements

There are a significant number of technology improvements that a Police Force could implement to help develop a ‘Best in Class’ finance function.

These include:

A) Scanning and workflow

Through adopting a scanning and workflow solution to replace manual processes, improved visibility, transparency and efficiencies can be reaped.

B) Call logging, tracking and workflow tool

Police Forces generally have a number of individuals responding to internal and supplier queries. These queries are neither logged nor tracked. The consequence of this is dual:

o Queries consume considerable effort within a particular finance team. There is a high risk of duplicated effort from the lack of logging of queries. For example, a query could be responded to for 30 minutes by person A in the finance team. Due to this query not being logged, if the individual that raised the query called up again and spoke to a different person then just for one additional question, this could take up to 20 minutes to ensure that the background was appropriately explained.

o Queries can have numerous interfaces with the business. An unresolved query can be responded against by up to four separate teams with considerable delay in providing a clear answer for the supplier.

The implementation of a call logging, tracking and workflow tool to document, measure and close internal and supplier queries combined with the set up of a central queries team, would significantly reduce the effort involved in responding to queries within the finance departments and divisions, as well as within the actual divisions and departments, and procurement.

C) Database solution

Throughout finance departments there are a significant number of spreadsheets utilized prior to input into the financial system. There is a tendency to transfer information manually from one spreadsheet to another to meet the needs of different teams.

Replacing the spreadsheets with a database solution would rationalize the number of inputs and lead to effort savings for the front line Police Officers as well as Police Staff.

D) Customize reports

In obtaining management information from the financial systems, police staff run a series of reports, import these into excel, use lookups to match the data and implement pivots to illustrate the data as required. There is significant manual effort that is involved in carrying out this work. Through customizing reports the outputs from the financial system can be set up to provide the data in the formats required through the click of a button. This would have the benefit of reduced effort and improved motivation for team members that previously carried out these mundane tasks.

In designing, procuring and implementing new technology enabling tools, a Police Force will face a number of challenges including investment approval; IT capacity; capability; and procurement.

These challenges can be mitigated through partnering with a third party service company with whom the investment can be shared, the skills can be provided and the procurement cycle can be minimized.

Conclusion

It is clear that cultural, process and technology change is required if police forces are to deliver both sustainable efficiencies and high quality services. In an environment where for the first time forces face real cash deficits and face having to reduce police officer and support staff numbers whilst maintaining current performance levels the current finance delivery models requires new thinking.

While there a number of barriers to be overcome in achieving a best in class finance function, it won’t be long before such a decision becomes mandatory. Those who are ahead of the curve will inevitably find themselves in a stronger position.

The Top 6 Triathlon Nutrition Supplement Mistakes

In reality, most triathletes take supplements. With the advantage increased energy and nutrient requirements, a desire to enhance performance, and a greater degree of food and exercise based inflammation, we really can get a bit of a benefit by popping pills (legally, of course).However, many athletes indiscriminately grab their “morning handful” of capsules, swallow them, and “check off” their nutrition supplements for the day. The fact is, this supplement shot-gunning approach can result in sub-par absorption and utilization of the nutrients, vitamins, minerals or other desirable compound in the nutrition supplement.So here are the top 6 nutrition supplement mistakes, and how you can avoid them:Nutrition Supplement Mistake #1: Eating Fiber With Your Fish OilMost people take their fish oil supplement in the morning, along with breakfast. The problem is that most breakfast foods are high fiber. And soluble fibers such as pectin, guar gum, and oat bran, and also the insoluble fiber lignin (found in plant cell walls) can affect fat absorption by “wrapping” fatty acids within the digestive tract and decreasing their absorption. Fatty acids and cholesterol that are bound to fiber are less absorbed – and only free fatty acids allow for fat to be transported through the walls of the small intestine. Fiber-bound fatty acids will mostly pass into the large intestine.In other words, by popping your fish oil capsules with a high-fiber morning cereal, you’re basically making expensive fish oil poop. So what should you do? Try taking your fish oil with an afternoon, fat-based snack, such as a handful of olives, almond butter on pita, or avocado with crackers.Nutrition Supplement Mistake #2: Taking High Dose Antioxidants RegularlyThis can be confusing, especially if you’ve been indoctrinated with the idea that all antioxidants are good, but recent research suggests that antioxidant nutrition supplements, such as high dose Vitamin C, may actually impair recovery, increase inflammation, decrease insulin sensitivity, and lead to a lower fitness response to exercise. The basic idea is behind this is that antioxidants protect the body from the damage produced by free radicals, but if you’re always taking high dose antioxidants, your body never learns to generate it’s own antioxidant activity, and thus does not not grow strong free radical buffering capacity on it’s own.While this is a fairly new topic in sports nutrition, and research is scant, my recommendation is to save any high dose antioxidant supplements for your harder training days (such as long training weekends) when your body probably needs a little extra help. But on recovery days and easy or short training days, hold back on the antioxidants. You probably don’t need them and they may be doing you more harm than good.Nutrition Supplement Mistake #3: Eating Amino Acids When You’re Trying To Control AppetiteBranched Chain Amino Acids, also known as “BCAA’s”, are in a ton of different during-exercise and post-exercise nutrition supplements. But it is a little known fact that in cancer patients who need to gain weight, BCAA’s are actually used to stimulate appetite and help people to eat more. Obviously, if you’re trying to lose weight or control appetite, eating a handful of BCAA’s in the evening before dinner may not be such a good idea. This is only a worry for a select few folks who are focusing on appetite control and weight loss, but is certainly good to know if you regularly experience food cravings.Nutrition Supplement Mistake #4: Taking Proteolytic Enzymes on a Full StomachProtelytic enzymes, like BCAA’s, are found quite regularly in recovery-based nutrition supplements. Check the nutrition label of your recovery nutrition supplement for words like “papain”, “bromelain”, “trypsin” and “chymotrypsin” – these are all proteolytic enzymes. The primary benefit of these enzymes is to enhance recovery by decreasing inflammation. But the inflammation-reducing benefit of proteolytic enzymes is significantly decreased when the enzymes are taken on a full stomach or with a meal. Therefore, popping your post-exercise proteolytic enzymes with your post-exercise meal is not the best idea.Instead, take any supplements containing proteolytic enzymes on an empty stomach, such as in the mid-morning or mid-afternoon, or even right before you go to bed at night. If you tend to wait for 1-2 hours post-exercise to eat a meal, this would also be a good time to take proteolytic enzyme nutrition supplements.Nutrition Supplement Mistake #5: Not Timing Fat Burning Supplements ProperlyThe premise behind “fat burning” supplements is that they contain components such as insulin and blood sugar stabilizing components such as chromium, vanadium or even cinnamon. From a strategic standpoint, these compounds should be absorbed and active in your body well prior to eating a meal. Swallowing a fat-burning supplement with breakfast, directly before breakfast, or directly after a meal is not going to do much for you. So the best time to take a fat-burning supplement is 30-60 minutes prior to consuming your 2-3 main meals of the day. Incidentally, I do not recommend high caffeine or ephedra based fat burning supplements, as they can be hard on your adrenal glands and central nervous system.Nutrition Supplement Mistake #6: Allowing Fish Oil or Flax Oil To Get WarmWhen the fragile oils in fish oil, flax seed oil, or just about any other seed or vegetable based oil becomes warm or heated, the oil can become oxidized, and form free radicals that can do cellular damage to your body. A warm fish oil does you more harm than good. So if you drive in your car with fish oil or flax oil sitting in a gym bag on the back seat, this is a very bad idea. So is traveling to a race with fat-based nutrition supplements in your backpack or race bag, if it is going to be in a hot airplane compartment or sitting in the sun. It would be better not take these nutrition supplements at all if that will be the case.Instead, keep fish oil or flax oil type supplements in your refrigerator or freezer, and keep them as cool as possible when traveling. If they do get warm, throw them out. They’re not going to do you any good at that point.