The digital space is brimming with ever-growing opportunities and your business should not miss out on those. You need to have a viable online marketing strategy in place to build the base and grow the business. Your marketing strategy should include paid and organic searches together to lay a solid foundation for the future and gain immediate results. From SEO to PPC to SMO, every technique should be leveraged to the core to not let advantages slip by.At the same time, you have to achieve business targets in the set budget together with enjoying a greater degree of flexibility in every aspect of the market. As your business can’t afford to avail the costly advertising or marketing channels such as TV, print, radio and magazine etc., you need to find something that suits your budgetary capability. This is where digital marketing comes into the picture, as it brings cost-effectiveness, simplicity and measurability benefits together.In addition, digital marketing gives you the advantage of knowing every aspect of the promotion. From clicks to visits to views to costs to conversions, you’re aware of each and every aspect which brings a greater flexibility of tweaking and twisting the marketing campaigns. You can know the age, sex, gender and location of online users who are associated with your business in whatever capacity. Above all, your business finds a wider market to cater and this leads to the achieving of more prospects.Similarly, you can blog regularly to inform, enrich and entertain users and seek prospects out of them. You can run email marketing campaigns and use Google Analytics to get a better understanding of the market. And then, there is the option of benefiting from social media and its ever-rising user base. Once your business makes its presence on social platforms, it finds the opportunity of connecting and communicating with users or target audience in a real-time basis.More so, digital marketing makes your business and its elements more visible on the internet, and this enhanced visibility helps in brand awareness and brand development. More people are finding you on the internet, and this leads more trust to build. All this gives a boost to lead generation opportunities, which is surely one of the goals of your business. That apart, your level of engagement with the customer gets a big boost which ultimately benefits your business more.In a sense, digital marketing makes your business activities on the internet. It solidifies its presence across channels in the digital space. And once the visibility is improved, more people visit your website, read about your products, show interest in your services and ultimately become prospects for your business. This is how the entire digital marketing cycle works to transform your business completely.With so much to gain, it’d be a surprise if you did not hire the services of digital marketing experts. Hiring only experts means you understand the significance of digital marketing. And once you don’t hire skilled professionals, your business may not be able to achieve what it so desperately wants.
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What Are The Greatest Changes In Shopping In Your Lifetime
What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.
As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.
That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.
Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.
Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.
Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.
Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.
That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.
Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.
Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.
My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.
Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.
And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.
All Things Fresh
So there were very many common services such as home deliveries like:
• Farm eggs
• Fresh vegetables
• Cow’s milk
• Freshly baked bread
• Coal for our open fires
Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.
Another used to come every day with fresh vegetables, although my father loved growing his own.
Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.
Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.
My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.
The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.
Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.
Our insurance company even sent a man to collect the weekly premium.
People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.
In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.
Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.
• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.
• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.
• Not many written shopping lists, because mobile phones have taken over.
On a more optimistic note, I hear that book shops are popular again after a decline.
Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.
We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.
Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.
My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.
Online Travel Agent – What Does That Mean?
Once upon a time, in a place not far away, but in an era long since forgotten, there was a magical thing called a full service gas station. Do you remember? People would actually come out and pump your gas for you! It may sound like just a fairy tale, but it’s true, it really did happen!Now days, our travel agents are going the way of the full service gas station. People just don’t have time anymore, time to go in and meet with a travel agent, time to go over options, basically – they don’t have time for full service. Online travel agents are all around us now, on the internet. They are convenient, but not quite the full service “station” we are used to when making our travel plans.What is an online travel agent? An online travel agent is more like an online booking resource. It is any website that you can go to make travel arrangements. I am sure most of you have visited a site like this. You can log in, do multiple searches for flights, hotel rooms, car rentals etc. and place your order online – very convenient!Online travel agent bookings sites are helpful in many ways; people can explore all of their different options for travel right in one spot. If you are looking for a flight to Europe, for example, and your route is flexible, users can map out different itineraries online. Then, the user can pick which works best for them and make a decision about what they want to do. Also, the user gets exposed to options that they may not have thought of before; therefore broadening their horizons of what type of travel arrangements are available to them.Another pro for using an online travel agent website is the wide variety of products that they offer. Not only can a customer browse airfare, car rental, and hotel options. Travel insurance, airport shuttles, and tour tickets are also available for purchase. This is very helpful to an online travel planner, as they can cover most of their travel planning needs in one visit to a website.After booking a confirmation on a travel website, the customer will receive an email with confirmations and contact information. The information that is provided to the customer usually includes information about any E-tickets, car rental policies (or where to go to look for the policies), and provides information on what to do if the travel plans change. All of this information right at the fingertips of the travel planning consumer.Many people wonder if booking these types of travel arrangements online is safe. Yes – it is. Websites spend a lot of time and productivity making sure that their payment systems, whether outsourced or not, are safe. It is important for their reputation to provide reliable payment systems and to maintain secure sights. Bad news travels fast, and if a website wasn’t taking care of their customers, it wouldn’t take long for the world to notice.Taking from personal experience I have never had a problem with booking with an online travel agent. I have been booking travel online for over ten years and I can’t say that I have had one problem! I have even found that after booking my super cheap airfare on a we site, after I received my reservation information via email, it was s easy to tweak my reservation details with the actual airline after the fact. I have never had a situation where I have paid for my booking online, and had it not be legitimate when I showed up for the reservation, either. Basically, booking online with an online travel agent website is an easy, affordable, and safe way to book your travel.Online travel agents may seem scary to some. With news about security breaches and privacy issues, I can’t blame people for being shy about booking travel plans online. I have to say though, give it a try! You are bound to have a great and educational travel planning experience. And who knows, it might even be fun!